Giat Eagle has Activia on sale 4 for $8 and when you buy 4 you get a instant $2 off so they are 4 for $6. In todays paper was a $1 coupons so if you have four of the coupons you get 4 packs for $2 plus you can send in for the Activia challenge. Great price a .50 a pack plus whatever they might send you back in a refund.