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15 . "Companies offer things for different reasons"
Posted by Joaniebott on Jan-25-19 at 11:34 AM (Eastern)
Posted on Jan-25-19 at 11:34 AM (Eastern) by

Obviously, Coke did not get what they expected out of these offers

Either they offer something in order to get a lot of slippage.....more people buy Coke to get free stuff but forget to enter the codes.....this is called "slippage" and brings a lot more sales to Coke

Or they offer things that they know will not work so they can write it off as a loss in their advertizing budget

Of course, some companies actually offer things to make their consumers happy.....but I don't think that is often......Look at the Edys guarantee where nobody got paid without having to email an Email from Edys today saying that the error was the clearinghouses's fault and not their fault and too bad, so sad


Joaniebott joined in 2004
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